This was the second year we hosted a city wide search for Waldo and his group of friends. People from all over Chicago came and scoured the loop looking for Waldo, Wenda, Wizard Whitebeard, Odlaw, and Woof. The first 20 people to send in pictures with all 5 characters one a prize. We created a social media campaign to spread the word, complete with posters and a photo shoot. We also partnered with Classic Media to provide books and other prizes.